Modern Clay:
A Live Virtual Summit

This workshop is designed to help you turn your passion for pottery into a profitable business. With over a decade of experience in the ceramics industry and a thriving e-commerce brand under his belt, Will will share his insights and strategies for creating a sustainable income through pottery. In this workshop, you will learn: • Studio Frameworks: How to set up your pottery studio to produce consistently and efficiently, even in a small space. • Brand Building: Techniques for developing a relatable and relevant brand around your pottery work through compelling storytelling. • Marketing Strategies: Proven methods to market your pottery and reach an eager audience willing to pay premium prices for your products. Whether you’re a hobbyist looking to take the next step or an experienced potter aiming to enhance your business acumen, this workshop will provide you with practical advice and actionable steps to achieve your goals. About the Artist: With over 12 years of experience in the world of clay, Will Donovan has honed his skills in every aspect of the ceramic industry. From his days as a university student to his multifaceted career path that includes roles such as pottery store customer service, ceramic equipment tech support rep, ceramic educator, studio manager, kiln tech support, ceramic supply sales representative, clay company social media brand manager, and full time potter- Will has seen and done a lot with clay. As the owner of Donovan Pottery, Will has built a successful production pottery studio that caters to a niche market of nerds who appreciate encouraging drinkware. His signature line, Hero Mugs, has become a thriving e-commerce outlet, where he and his team produce and sell thousands of mugs annually from a compact 400 sq. ft. studio behind Will’s house. Combining his extensive industry experience with a passion for lowering the barrier to entry for aspiring potters, Will is uniquely suited to teach others how to build a meaningful and lucrative pottery business. His journey from a student to a six-figure studio owner is a testament to the potential of a career in handmade ceramics. By joining the summit, you will have access to all 5 of the workshops offered. I would love to be able to gauge which workshops are tickling everyone's fancy, so if you have a moment, choose one of the options below and hit submit!